For starters, 2012 is going to be big for the best teeth whitening kits online, especially as the teeth whitening reviews, or the culture of peer-reviewing and experts lending a clinical analysis of the product grows in stature amongst the consumer base, the latter will be depending more on them to offer a verdict on the quality of the product in the near future.
Teeth whitening reviews had always been a parameter in deducing the quality and popularity of a certain cosmetic dental product or service - as it was more primitive in nature during the era of online discussion boards and forums. The latent advent of the Web 2.0 apps, including social media, gave rise to chatter - which made for another form of reviewing online products including those that deal with tooth bleaching. Later, as the social media portals became more populous, there arose a need for better policing of the tooth bleaching industry - which was taken up by these professional teeth whitening reviews, often sent in by dental health professionals.
The reason why teeth whitening reviews will be vital in helping you choose the best teeth whitening products in 2012 is because there are too many products on the market now. While a problem of plenty was never a real issue, it becomes the former when you have plenty of scammers and inferior products online. So while you may think that expert panel reviews of such products were not necessary when consumers are already providing first-person accounts through testimonials online, it actually IS crucial.
While teeth whitening reviews have everyone - from cosmetic dentists to dental health professionals, all offering their views on a product, you cannot rule out the aspect of paid reviews. This is why one needs to measure the vibe of the best teeth whitening kits amongst its consumers and how they measure up against professional reviews of the same. This is important, as you would be able to then eliminate the products that have contradictory opinions from the two sides - clearly indicating that something is indeed wrong.
In 2012, the focus will indeed be on how the home teeth whitening kits will improvise upon their success, and whether they will compromise quality while doing so. While they are at it, look up teeth whitening reviews and make a primary shortlist of products you will buy - because you will need it!